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ALIVE: Digital Humans and their Organizations - Book coming out in less than 2 weeks!

We are all Digital Humans now. What does this mean for how we live and how we work? How do Digital Humans thrive in a connected world?

We are delighted to announce the release of ALIVE: Digital Humans and their Organizations, by Paul Ashcroft and Garrick Jones, Ludic Co-Founders and Partners.

We are all Digital Humans now. What does this mean for how we live and how we work? How do Digital Humans thrive in a connected world?

Life and work today is a connected mass of networks, people and technology. This connected world is so complex and fast evolving that it can be considered Alive!

In this provocative and insightful book, available on May 24th, Paul and Garrick shine a light on how to activate organizations so that they can transform themselves – and what digital means for the people who work with them.

Pre-order your copy here!


About the authors

Paul Ashcroft and Garrick Jones founded the Ludic Group in 2004 and have been inventing smarter ways of working and disrupting traditional consulting ever since. Their award-winning group uses digital tools to accelerate global change in the world’s biggest organizations.

Paul has a background in mathematics and computer science. As an entrepreneur and investor, Paul has a successful track record in establishing and growing creative and technology-based businesses.

Garrick has a background in politics, economics and psychology. He is a Fellow at the London School of Economics and Political Science (LSE). He is also a musician. He composes for films, contemporary artists and performance. 


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Reimagining the workplace of the future: Key report findings in pictures

"Organisations need to create a supportive environment for flexible working and invest in providing this flexibility in the ways the employee of the future has already come to expect."

In the Reimagining the workplace of the future report, Ludic surveyed more than 5000 UK people to highlight the fundamental changes taking place in our working environment, both physical and emotional, and the role technology is playing in driving a new approach to people engagement and communication, learning and business transformation.

This report highlights the fundamental changes that need to be put in place for organisations to succeed in the digitally enabled working environment. Organisations need to create a supportive environment for flexible working and invest in providing this flexibility in the ways the employee of the future has already come to expect. The traditional model of going to a fixed daily place of work is rapidly changing. Work is taking place online, wherever people may be. The best organisations will ensure continuity and effectiveness of work no matter where people are located.” Paul Ashcroft, co-founder and partner, the Ludic Group

In today’s hyper-connected world, change is the new norm. The opportunities presented by this new reality are immense, for those in the position to grasp them. Global organisations cannot afford to be complacent. To survive and thrive in the future, they must shift away from traditional ways of working with their entire ecosystem of customers, partners, suppliers and people into more agile, technology enabled businesses. While many are ready to accept that large-scale transformation is the way forward, they are still struggling with fixed programme plans that do not enable them to keep momentum and rapidly scale up. We hope that the findings will turn up the volume on the programmes organisations need to put in place to keep up with digital transformation, and engage and enable their people in shaping their successful futures.” Garrick Jones, co-founder and partner, The Ludic Group

Download the key findings (PDF)

Get the full report

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Ludic recognised as Strong Performer in the 2018 Fosway 9-Grid™ for Digital Learning.

Ludic and its Next Generation Learning solutions have been recognised as Strong Performer in the 2018 Fosway 9-Grids™ for Digital Learning, published January 23, 2018.

Ludic, designs and delivers award winning next generation learning programmes, enabling some of the world’s largest organisations transform their L&D offering and rapidly build capability at a global scale. Ludic’s unique SmartLab™ software, developed fully in house, provides a powerful, engaging and fun environment for the delivery of flexible and fully personalised blended, multi-dimensional learning experiences, tailored to the individual, relevant to their needs and linked to the business strategy objectives.

“It is an honour to be recognised for changing the game in Next Generation Learning. Our positioning as Strong Performers by Fosway Group, is a testament of our 15 years of research and practice to developing and delivering fast, powerful, digital and bespoke learning prorammes for our clients worldwide. We call our tool for it SmartLab™, our clients call it revolution in learning!”, said Paul Ashcroft, Ludic Group Founding Partner.

Ludic SmartLab embraces a wide range of emerging technologies for performance support, content curation, engagement, mixed realities, knowledge management, collaboration, community animation, gamification and many more. It also ties well together with traditional LMS tools and talent management systems that are already in place within an organization. Taking all of this into a new dimension, Ludic’s Digital Learning solutions are landscaping the future of learning in an ever evolving global workplace.

“We are committed to the continuous improvement of our technology and content, always focusing on the value added to the organisations implementing large scale next generation learning programmes, which when executed well, enable them to build vital transformative skills, mindsets and behaviours, faster and more cost-effectively than ever before”, added Garrick Jones, Ludic Group Founding Partner. 

Fosway Group is Europe's #1 HR and learning analyst, The Fosway Group 9-Grid™ report for digital learning is a multi-dimensional model that can be used to understand the relative position of solutions and providers, predominantly within the UK and European market. It allows you to compare different solutions based on their Performance, Potential, Market Presence, Total Cost of Ownership and Future Trajectories across the market.
Read the Full Report Here:


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EE Employee Engagement Awards

Gala Awards Dinner, January 25, 2018. London

We are very excited to be attending this event, recognising excellence and inspiring improvement in the employee engagement field. Looking forward to the results! Ludic’s Snapshot for Coca Cola is finalist under the “Best Use of Technology” category.

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Ludic’s Tools for digital transformation take to the global stage and get nominated for another award

They have long been used globally for large scale transformation, learning and engagement programmes but this winter Ludic’s Tools for digital transformation were taken on stage!

From London’s Digital Transformation Conference to New York WOBI, and FTF Think Tank in Madrid, to being nominated for an Employee Engagement Award for a Coca Cola Global Engagement Programme, Ludic’s Tools for Digital Transformation are in the limelight! 

#DIGTRA17 - Ludic Tools for Digital Transformation were presented the leading meeting place for digital business leaders.
Ludic Founding Partners Paul Ashcroft and Garrick Jones gave real-world examples of how new Digital Tools are enabling organisations to shift themselves.   

Ludic is radically and powerfully shifting the delivery model and business model for consulting. As organisations needs change and create huge global challenges, Ludic is inventing new tools to support client needs.  

These tools enable organisations successfully address challenges such as: How to create a strategy with a global leadership team with zero air miles (Smart Events), how to engage the global organisation in the transformation in 6 weeks (Snapshot), and how you create a bespoke learning journey for thousands of simultaneous learners globally (SmartLab Next Generation Learning).  

Taking the audience through three award winning case studies, Paul and Garrick presented the unique Ludic powerful tools features and stressed the importance in putting people at the heart of digital transformation and engagement, while providing personalised and flexible experiences tailored to the individual.  

To get a copy of the presentation or to find more about Ludic’s Tools for Digital Transformation please contact Aliki Paolinelis at

Watch a snapshop of the presentation here: 

Ludic’s Snapshot for Coca Cola has been shortlisted for the “Best Use of Technology” Employee Engagement Award 

Our Shortlisted Programme, was designed and delivered by Ludic and Coca-Cola to engage a Global Finance Community of 3000+ people across 51 countries through interactive digital workshops that disseminated the Strategic Vision and encouraged employees to Think, Work and Act Differently using Ludic’s state-of-the art Smartlab collaboration technology and provided the same experience as a facilitated face-to-face design event. The campaign built employee excitement about the new Vision and elevated engagement whilst delivering rich data insights. These insights have shaped leadership prioritisation and the subsequent strategic work initiatives to create a connected community, which is strongly positioned to partner with the business to drive growth and maximize organisational value.

 The awards ceremony is taking place 25 January 2018 ! Stay tuned!

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Garrick Jones: The shift to digital - impact on learning - you, me and the future

Excel London, The Bett Arena, 25 January @ 15:45

This Thursday 25th January join Garrick Jones at the Bett Arena, Excel London, to explore the impact that Digital is having on learning across our economy, and society. The concept of next generation learning has gradually moved its way up the agenda. Executed well, it enables Learners to build vital transformative skills, mindsets and behaviours - faster and more cost-effectively than ever before.
Garrick’s research at the LSE and his practical experience with the award winning Ludic Group, is at the forefront of digital blended learning.

BETT, Excel London 24- 27 January 2018

Transforming education, bringing together people, ideas, practices and technologies so that educators and learners can fulfill their potential.
Free registration here:


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