Ludic’s SmartLab and Decision Apps support the 29th Future Trends Forum (FTF) in Madrid

Working with the world’s foremost thinkers and policy makers, the Think Tank's focus this time is  Longevity.


Ludic's Decision Apps, a suite of problem solving and decision making tools, support the Fondacion Innovacion Bankinter’s Future Trends Forum this week in Madrid. Our SmartLab Decision Apps enable the group to develop ideas, synthesise and make decisions better and faster, in a highly engaging and powerful way.

Ludic’s Decision Apps support the digital transformation processes that large groups use to solve problems and accelerate change. The apps leverage the SmartLab collaboration tools and support every stage of a decision-making process.

The Future Trends Forum is the only international, multidisciplinary think tank focused on innovation. Made up of more than 400 experts, the FTF anticipates the future by detecting trends in innovation and analysing their impact on our society and business models. Ludic has been supporting FTF since it was founded 12 years ago.

The Future Trends Forum has been recognised among the top Think Tanks globally in Science and Technology by the Global Think Tank Index Report.
The current meeting will be discussing how Longevity will reshape the world. Participants will explore the implications of increased longevity on a demographic, societal, financial services, economy and education levels, while exploring the opportunities and the most important challenges to overcome.

Follow us this week: #FTFLongevity @Ludicgroup


About the Foundation

Bankinter Foundation of Innovation, emerged naturally from the bank’s culture as an extension of Bankinter’s strategic values and pillars. Its resolute mission form its origins, is to implement a breakaway model for societal commitment and contribution, radically distancing itself from the traditional, universally accepted concept of a "foundation". The Foundation is different for many reasons: its focus, target audience, management model, projects, constituent members, partners and collaborators, media presence, the value it brings to society, etc.  The Foundation's mission entails generating and consolidating innovation in the Spanish business world, in support of its ongoing commitment to bringing long-term value to all groups, but especially to entrepreneurs and those who have an impact on economic change. 
The Foundation strives to stimulate wealth creation in the Spanish business environment by seeking knowledge networks that promote tangible innovation anywhere in the world and that anticipate new trends. The target audience consists of all active agents capable of fostering sustainable wealth in the society over any time frame, whether they are existing decision makers (businessmen, entrepreneurs, high-level executives…) or those of the future (university students).

Every year FTF experts detect the innovative trends that will have the largest impact on our near future. They define the key issues and invite the world’s top experts on these to collaborate in Madrid and anticipate challenges brought about by each trend. Following the Madrid meeting, FTF publishes the Future Trends Report presenting these trends and the conclusions drawn on their potential impact aiming to anticipate the future and encourage innovation in society.

The only foundation in the European financial system committed to fostering innovation-sustained wealth.

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Paul Ashcroft and Garrick Jones took Ludic’s Tools for Digital Transformation to the stage

Digital Transformation Conference 2017


Paul Ashcroft and Garrick Jones presented Ludic’s Tools for Digital Transformation at the Digital Transformation Conference 2017 that was held November 23 in London. With a great line-up of speakers and highly engaged audience, Paul and Garrick gave real-world examples of how new Digital Tools are enabling organisations to shift themselves.  

Ludic is radically and powerfully shifting the delivery model and business model for consulting. As organisations needs change and create huge global challenges, Ludic is inventing new tools to support client needs. 

These tools enable organisations successfully address challenges such as: How to create a strategy with a global leadership team with zero air miles (Smart Events), how to engage the global organisation in the transformation in 6 weeks (Snapshot), and how you create a bespoke learning journey for thousands of simultaneous learners globally (SmartLab Next Generation Learning). 

Taking the audience through three award winning case studies, Paul and Garrick presented the unique Ludic powerful tools features and stressed the importance in putting people at the heart of digital transformation and engagement, while providing personalised and flexible experiences tailored to the individual. 

To get a copy of the presentation or to find more about Ludic’s Tools for Digital Transformation please contact Aliki Paolinelis at


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Ludic is supporting the 2017 WOBI conference in New York

Humanification. Let's focus on people. Now and always.

The World Business Forum is a two-day event that brings together thousands of restless minds united by their passion for business.

They come to learn from and be inspired by some of the world's most renowned figures from business and beyond - a blend of content comprised of CEOs, entrepreneurs, innovators, thinkers, artists and sportspeople. In a world of information overload, World Business Forum focuses on the issues most relevant to today's businesspeople, stimulating new thinking and inspiring action.

Find out more about the WOBI conference

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New Ludic Group research identifies the workplace of the future: flexible, connected, tailored to the individual

Ludic’s recent research publication “Reimagining the workplace of the future” has revealed that the changing nature of workforces and the growing need for a flexible workplace are creating new challenges for communication, collaboration and engagement for businesses across the UK.

The impact of technology is causing digital chaos, with businesses struggling to get the communications balance right. With the number of channels and tools increasing almost half of people (44%) want to hear more from employers. Perhaps surprisingly, one in five (20%) individuals said that their firm has not used any tools or techniques to communicate with them. This lack of communications results in people being disconnected from the business strategy, with only half of individuals (50%) reported fully aligned with their company’s objectives and 44% not knowing or understanding what these are.

At the same time, people increasingly want to design their own working experience and expect more flexibility from their employers. Nearly half (44%) of individuals would like to work from home regularly, while 6% want to hot desk and almost a quarter want to keep their own desk at work. Almost a fifth are not offered opportunities for flexible working at all. This is a significant shift in where people choose to work and how people identify with what work is. However, unsatisfactory levels of engagement have been reported with less than two-fifths, 37%, of individuals highly engaged and one in twenty, 4% actually feeling disengaged and 23%, don’t think their company makes a concerted effort to engage them whether onsite or working remotely.

“This report highlights the fundamental changes that need to be put in place for organisations to succeed in the digitally enabled working environment,” said Paul Ashcroft, co-founder and partner, the Ludic Group. “Organisations need to create a supportive environment for flexible working and invest in providing this flexibility in the ways the employee of the future has already come to expect. The traditional model of going to a fixed daily place of work is rapidly changing. Work is taking place online, wherever people may be. The best organisations will ensure continuity and effectiveness of work no matter where people are located.”

In this new digitally enabled workplace, personalised learning and development at scale are paramount for successful businesses. The study reveals that one in 10 individuals don’t receive personal development at work, rising to 25% of people at small businesses. The provision of development programmes increases with business size across all learning delivery methods, except for in-person training where it drops after 250-1000 people. A further challenge for organisations is that for training to be more effective it needs to be personalised to the individual and 26% of people in the UK reported that training is not personalised enough for their needs.

The report, which surveyed over 5,000 employed adults across the UK, explores the main trends identified: Digital chaos, Tribal workforce, Mass Personalisation, Intergeneration game and provides key recommendations in light of the findings. 

“In today’s hyper-connected world, change is the new norm,” said Garrick Jones, co-founder and partner, The Ludic Group. “The opportunities presented by this new reality are immense, for those in the position to grasp them. Global organisations cannot afford to be complacent. To survive and thrive in the future, they must shift away from traditional ways of working with their entire ecosystem of customers, partners, suppliers and people into more agile, technology enabled businesses.

“While many are ready to accept that large-scale transformation is the way forward, they are still struggling with fixed programme plans that do not enable them to keep momentum and rapidly scale up,” he continued. “We hope that the findings will turn up the volume on the programmes organisations need to put in place to keep up with digital transformation, and engage and enable their people in shaping their successful futures.”

Download the full report: ‘Reimagining the workplace of the future

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Gamification for learning and engagement

Computer Weekly article "How gamification is used to motivate workers" features Novartis games for learning using award winning Ludic SmartLab platform!

[...] Novartis uses gamification techniques including leaderboards, “scaffolded” learning – where tasks get progressively more difficult – and game-style graphics and storytelling. One example, now in its third year, is its business partnering global blended learning project, run with UK consultant Ludic’s SmartLearning platform. This provides distance learning to staff around the world, with 600 employees working together on a real challenge over six months.

“Our learning approach allows participants to customise their learning journey and experience in an engaging and practical way, through self-learning, virtual classrooms, one-to-one coaching and community engagement,” says Brown. “The elements it includes would have been impossible on a standard intranet.” [...]

Read the full article here:

To find out more about Ludic art and science of Gamification and to discover how you can use Ludic SmartLab as a digital transformation tool and deliver next generation learning and engagement click here.

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Ludic Co-Founders and Partners Paul Ashcroft and Garrick Jones announced speakers at the Digital Transformation Conference 2017

Paul Ashcroft & Garrick Jones will be speaking at 16:25 on Thursday November 23rd, 2017

Join Paul and Garrick at the Digital Transformation Conference, the leading meeting place for digital business leaders, and discover Ludic’s unique Tools for Digital Transformation!  The conference will be held on November 23rd, 2017, at the America Square Conference Centre in London.

Digital Transformation is reinventing organisations through the use of digital technology. The pace of change over the last five years has been hugely significant with businesses accelerating their digital capabilities at an astonishing rate.

With this rapid transformation comes the need to properly harness digital technologies and put them into effective use. The Digital Transformation Conference brings together leaders spearheading digital initiatives in their organisations to offer insights, education and case studies on what can be a confusing environment.

Paul and Garrick will be joined by other speakers and over 200 digital technologists to discover how businesses are taking control of their technology and driving digital innovation to new levels across the enterprise.

The day will be structured with keynote presentations, panel discussions, networking, product demonstrations and more. (Agenda available here). Paul Ashcroft & Garrick Jones will be speaking at 16:25 on Thursday November 23rd, 2017. 

Key topics to be discussed at the Conference include:

  • Re-Imagining Business Processes
  • Redefining Customer Relationships
  • Leveraging the Wider Ecosystem
  • Digital Vision, Strategy, Skills & Leadership
  • Digital Disruption: New Digital Technologies
  • Digital Transformation Initiatives

The conference will be Digitally Scribed live by Ludic Creatives, Roar Media Partners for the second time after our successful collaboration at Tech for Britain, in June.

About Ludic and the Speakers

Paul Ashcroft and Garrick Jones co-founded The Ludic Group in 2004, growing it to a global, award winning consulting business. They provide transformation, engagement and learning solutions for some of the world’s biggest organisations.

Headquartered in the UK, Ludic Group works with clients such as Coca Cola, Novartis, and many more of the Fortune 500, radically shifting the way change is delivered and putting people at the centre of digital transformation. The company’s business model radically innovates traditional consulting and is getting superior results. 

Paul Ashcroft

Paul is known for creating smarter ways of working for organisations around the world. With a background in mathematics and strategic consulting, Paul applies principles of Innovation and Design Thinking to large scale transformation, people engagement and capability building. During his career, Paul has worked with many of the world’s leading companies to design strategy, align their leadership team and engage and develop their people. As an entrepreneur and investor, Paul has a successful track record in establishing and growing creative and technology-based businesses.

Garrick Jones

Garrick Jones is a businessman, academic and musician based in London. He is a Fellow at the London School of Economics and Political Science (LSE) where he has introduced Capstone programmes and designed the ground-breaking Open Innovation Programme. His research is focused on organisational Decision-making and the Creative Economies. He is a Founding Partner of The Ludic Group where his research into Cloud Based Transformation Consulting, Digital Learning Programmes and Engagement are put into practice. He works with the most recognised corporate organisations in the world, governments, and the UN and UNDP. Garrick is interested in how very large systems are able to transform themselves through learning and outcomes based decision-making. Wearing his musical hat, Garrick composes for films, contemporary artists and performance.

To find out more about Ludic please visit

To find out more about the conference please visit

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