Paul Ashcroft

Co-Founder / Partner

Paul Ashcroft co-founded The Ludic Group in 2004. He is passionate about creating smarter ways of working for organisations around the world.

With a background in mathematics and strategic consulting, Paul is an expert in applying principles of Innovation, Design Thinking and Digital to large scale transformation, people engagement and capability building.

During his career Paul has worked with many of the world’s leading companies to design strategy, align their leadership team and engage and develop their people.

As an entrepreneur and investor, Paul has a successful track record in establishing and growing innovative and technology based businesses.

He continues to work with clients around the world to design and direct memorable and engaging experiences.