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Alive: Digital Humans and Their Organizations

ALIVE: Digital Humans
and their Organizations

by Paul Ashcroft and Garrick Jones

We are all Digital Humans now.

What does this mean for how we live and how we work? How do Digital Humans thrive in a connected world?

Life and work today is a connected mass of networks, people and technology. This connected world is so complex and fast evolving that it can be considered Alive!

In this provocative and insightful book, Paul Ashcroft and Garrick Jones shine a light on how to activate organizations so that they can transform themselves – and what digital means for the people who work with them.

About the authors

Paul Ashcroft and Garrick Jones founded the Ludic Group in 2004 and have been inventing smarter ways of working and disrupting traditional consulting ever since. Their award-winning group uses digital tools to accelerate global change in the world’s biggest organizations.

Paul has a background in mathematics and computer science. As an entrepreneur and investor, Paul has a successful track record in establishing and growing creative and technology-based businesses.

Garrick has a background in politics, economics and psychology. He is a Fellow at the London School of Economics and Political Science (LSE). He is also a musician. He composes for films, contemporary artists and performance.


IEDP Developing Leaders

People Management Magazine


ALIVE: Digital Humans and their Organizations

“In this book, you will find twelve principles that we have learned, which form a blueprint for how to work with digital humans and how to activate the digital organization of the future.”

Paul Ashcroft & Garrick Jones



“Paul and Garrick lead the transformation pack in an analog world. They have just taken transformation thinking to a whole new level for our digital world.”

Mark Harden
CFO, Eurasia and Africa Group, Head of Global Finance Transformation, The Coca-Cola Company (2011-2017)

“Paul & Garrick are setting the standards in forward thinking enterprise digital innovation, I’m very excited to gain more of an understanding on the impact of the digital revolution through reading Alive.”

Chris Towers
Founder & CEO, Roar Media & Tech for Britain

“Ashcroft and Jones apply their pragmatic and thought-provoking approach to the age of digital, addressing the biggest questions on the impact for humans, organisations and our whole civilization.”

Simon Brown
Global Head, Learning Centre of Expertise and Novartis Universities, Novartis

"Paul and Garrick are at the cutting edge of real time digital innovation. This book is an exciting exploration of what digital means for us and our organisations. It provides the practical know-how required to succeed in the future.”

Ella Bennett
Group People Director, easyJet

"Ashcroft and Jones not only illuminate what it will mean for humans to work together digitally, but provide tools for doing so now—in an engaging, gracefully written package.”

Chris Meyer
Futurist & Author of Standing on the Sun (Financial Times Best Business Books of the Year)