By continuing to browse the site, you're agreeing to Ludic's Privacy Policy and use of cookies. Learn more in our privacy policy.

Ludic selected as one of the LPI Top 15 Highest-Performing Learning Technology Providers

We are excited to be one of 15 organisations recognised to “provide the highest quality of service and the best user experience.”

The Learning Performance institute, though their accreditation service, have since 1995, consulted with, evaluated, and mentored thousands of organisations worldwide to help them build internal capability and deliver notable performance improvement.

Each year, they evaluate their members and select the top 15 organisations that have a clear roadmap by which to build their capability and adapt their strategy for continual success. They demonstrate a strong customer value proposition and have a corporate culture that instils confidence throughout sales and marketing, to delivery and after-sales support. They are passionate and committed to developing their staff, their products, their market reach, and their performance.

“We are proud to be selected in the LPI’s 15 highest performing Learning Technology Providers. This is fantastic recognition of our continuous efforts to enabling our global clients to build the strategic capability they require and empower their people by delivering transformational learning – offering a personalised, flexible, highly effective learning experience at scale, using the opportunities presented by digital.”

Paul Ashcroft & Garrick Jones, Ludic Co-Founders & Partners and Authors of ALIVE: Digital Humans and their Organizations

Download the full report

Read more …

Transform Digitally with Award Winning SmartLab!

"Smartlab is ground-breaking both in scale and in quality of delivery."

SmartLab is your solution for global digital transformation, successfully and at scale.

Fully flexible, fully virtual, fully global and SMART, Smartlab is our proprietary, award winning digital transformation platform. It powers global alignment & decision making, engagement and capability building. It enables your organisation to rapidly implement global change and transform.


  • Significantly reduces delivery cost
  • Accelerates speed to implementation
  • Increases quality of outcomes

Find out more on

Read more …

ALIVE: Digital Humans and their Organizations is travelling across the world’s C-suites

Check out what the authors have to say about their book, who it is for and what they are aiming to achieve with it!

Paul Ashcroft and Garrick Jones book has arrived and is traveling across C-suites around the globe, inspiring the world’s most influential leaders in their journey to digitally transforming their organisations.

"Paul and Garrick lead the transformation pack in an analog world. They have just taken transformation thinking to a whole new level for our digital world." 
Mark Harden 
CFO, Eurasia and Africa Group, Head of Global Finance Transformation, The Coca-Cola Company (2011-2017)

“Ashcroft and Jones apply their pragmatic and thought-provoking approach to the age of digital, addressing the biggest questions on the impact for humans, organisations and our whole civilization.”
Simon Brown
Global Head, Learning Centre of Expertise and Novartis Universities, Novartis

"Paul and Garrick are at the cutting edge of real time digital innovation. This book is an exciting exploration of what digital means for us and our organisations. It provides the practical know-how required to succeed in the future.”
Ella Bennett
Group People Director, easyJet

Read more …

Novartis kick off their Digital Capability Building Strategy and launch the Digital Awareness Hub

"Yesterday we achieved the first step in our digital capability building strategy, the launch of the Digital Awareness Hub."

Yesterday saw the launch of the Digital Awareness Hub at Novartis, a central learning and engagement platform within the organisation and the first step in their digital capability building strategy. Working with the Global Head of the Learning Centre of Excellence at Novartis and a team of key stakeholders from different business areas, Ludic designed and build a state-of-the-art rich media platform to connect all associates to digital capabilities, best-in-class projects, insights and communities. The MOOC enables associates to create their personal digital learning journey to explore what digital means across the different business areas at Novartis and connects them to relevant tools, content and people.

"Yesterday we achieved the first step in our digital capability building strategy, the launch of the Digital Awareness Hub, a MOOC accessible to all Novartis associates to demystify digital. 24 hours later and 6.5k people have checked it out, we have over 100k page views, 10k videos watched and already 350 digital badges awarded!"
- Simon Brown, Global Head, Learning Centre of Excellence and Novartis Universities at Novartis

#GoDigital #Novartis #DigitalTransformation #Ludic

Read more …

Ludic’s SmartLab and Decision Apps support the 30th Future Trends Forum (FTF) in Sintra, Portugal.

Working with the world’s foremost thinkers and policy makers, the Think Tank's focus this time is  Technologies Disrupting Cities.


Ludic's Decision Apps, a suite of problem-solving and decision-making tools powered by Ludic SmartLab, support the Fundacion Innovacion Bankinter’s Future Trends Forum this week in Sintra, Portugal.  Our SmartLab Decision Apps enable the group to develop ideas, synthesise and make decisions better and faster, in a highly engaging and powerful way.

Ludic’s Decision Apps support the digital transformation processes that large groups use to solve problems and accelerate change. The apps leverage the SmartLab collaboration tools and support every stage of a decision-making process.

The Future Trends Forum is the only international, multidisciplinary think tank focused on innovation. Made up of more than 400 experts, the FTF anticipates the future by detecting trends in innovation and analysing their impact on our society and business models. Ludic has been supporting FTF since it was founded 15 years ago.

The Future Trends Forum has been recognised among the top Think Tanks globally in Science and Technology by the Global Think Tank Index Report. 

The current meeting will be discussing how New Technologies, and other drivers of change such as Migration and political Economy, Open Data Platforms, Shifting Behaviour and Priorities will impact Citizens and Cities. Participants will explore the implications of these drivers on the way citizens move, work, consume, relate, live their leisure time, collaborate with the government as well as how the cities create smart, distributed infrastructure, how they will provide for mobility, adjust land use, achieve sustainability and develop resilience, the opportunities and the most important challenges to overcome. 

Follow us this week: #FTFCities @Ludicgroup


About the Foundation

Bankinter Foundation of Innovation, emerged naturally from the bank’s culture as an extension of Bankinter’s strategic values and pillars. Its resolute mission form its origins, is to implement a breakaway model for societal commitment and contribution, radically distancing itself from the traditional, universally accepted concept of a "foundation". The Foundation is different for many reasons: its focus, target audience, management model, projects, constituent members, partners and collaborators, media presence, the value it brings to society, etc.  The Foundation's mission entails generating and consolidating innovation in the Spanish business world, in support of its ongoing commitment to bringing long-term value to all groups, but especially to entrepreneurs and those who have an impact on economic change. 
The Foundation strives to stimulate wealth creation in the Spanish business environment by seeking knowledge networks that promote tangible innovation anywhere in the world and that anticipate new trends. The target audience consists of all active agents capable of fostering sustainable wealth in the society over any time frame, whether they are existing decision makers (businessmen, entrepreneurs, high-level executives…) or those of the future (university students).

Every year FTF experts detect the innovative trends that will have the largest impact on our near future. They define the key issues and invite the world’s top experts on these to collaborate in Madrid and anticipate challenges brought about by each trend. Following the Madrid meeting, FTF publishes the Future Trends Report presenting these trends and the conclusions drawn on their potential impact aiming to anticipate the future and encourage innovation in society.

The only foundation in the European financial system committed to fostering innovation-sustained wealth.

Read more …

ALIVE: Digital Humans and their Organizations - Book coming out in less than 2 weeks!

We are all Digital Humans now. What does this mean for how we live and how we work? How do Digital Humans thrive in a connected world?

We are delighted to announce the release of ALIVE: Digital Humans and their Organizations, by Paul Ashcroft and Garrick Jones, Ludic Co-Founders and Partners.

We are all Digital Humans now. What does this mean for how we live and how we work? How do Digital Humans thrive in a connected world?

Life and work today is a connected mass of networks, people and technology. This connected world is so complex and fast evolving that it can be considered Alive!

In this provocative and insightful book, available on May 24th, Paul and Garrick shine a light on how to activate organizations so that they can transform themselves – and what digital means for the people who work with them.

Pre-order your copy here!


About the authors

Paul Ashcroft and Garrick Jones founded the Ludic Group in 2004 and have been inventing smarter ways of working and disrupting traditional consulting ever since. Their award-winning group uses digital tools to accelerate global change in the world’s biggest organizations.

Paul has a background in mathematics and computer science. As an entrepreneur and investor, Paul has a successful track record in establishing and growing creative and technology-based businesses.

Garrick has a background in politics, economics and psychology. He is a Fellow at the London School of Economics and Political Science (LSE). He is also a musician. He composes for films, contemporary artists and performance. 


Read more …